Business

Your personal brand is an intentional statement you make to sway and influence others to follow you. It empowers you to communicate your message, build meaningful relationships, and advance your agenda effectively in today's complex and competitive landscape.

You may not think of yourself as a leader. But you are. Being an authentic leader means you remain true to your values and ethics regardless of any external pressures to act otherwise. Being authentic means being true to yourself.

There are many styles of leadership, one of which is known as ‘transformational’. This particular style focuses on the leader being able to motivate and inspire others.